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#Share your moment - Integrated marketing campaign for Skinny Dip London
Project Type
Integrated marketing campaign
Date
April 2019
Role
Creative director, Shoot Coordinator, Campaign Manager, Stylist
Project type
Integrated marketing campaign, video shoot, photography, visual merchandise
In this project, I focused on creating an integrated marketing campaign for a fashion film inspired by the 1960s Bonnie and Clyde movie and featuring hairclips. The "Share Your Moment" concept emerged to emphasize the film's relationship theme.
For the campaign, I collaborated with Polaroid due to the film's props and Gipsy Shrine to align with Skinny Dip's festival-oriented brand image. We also proposed a mini-festival on National Friendship Day.
To engage customers, we offered a chance to win festival invitations with each hairclip purchase, using unique receipt codes.
Styling was inspired by Bonnie's fashion choices, and the visual merchandising utilized a light blue colour scheme for cohesion with the creative direction of the styling of the shoot, fairy lights with attached hairclips were added to highlight our main product.
This approach combined creative direction, strategic partnerships, and aesthetics for effective engagement and sales.
